B.F Skinner
Burrhus Frederic Skinner (March 20, 1904 – August 18, 1990) was an American psychologist, author, inventor, advocate for social reform, and poet. He was the Edgar Pierce Professor of Psychology at Harvard University from 1958 until his retirement in 1974. He came up with the operant conditioning chamber, innovated his own philosophy of science called Radical Behaviorism, and founded his own school of experimental research psychology—the experimental analysis of behavior. His analysis of human behavior culminated in his work Verbal Behavior, which has recently seen enormous increase in interest experimentally and in applied settings. He discovered and advanced the rate of response as a dependent variable in psychological research. He invented the cumulative recorder to measure rate of responding as part of his highly influential work on schedules of reinforcement.
-If you want to know about the operant conditioning chamber click on the last picture at the side bar
Watson's Info
-In 1913, Watson published the article "Psychology as the Behaviorist Views It" — sometimes called "The Behaviorist
Manifesto".
- Little Albert Experiment: Little Albert did not fear the rat and white rabbit until he was conditioned to do so. From this experiment, Watson concluded that parents can shape a child’s behavior and development simply by a scheming control of all stimulus-response associations
Ivan Pavlov
-Ivan Pavlov was born in Ryazan, Russia. He began his higher education as a student at the Rayazan Ecclesiastical Seminary.
-Pavlov was investigating the gastric function of dogs by externalizing a salivary gland so he could collect, measure, and analyze the saliva and what response it had to food under different conditions.
March 3, 2010 Encoding and Memory
When information comes into our memory system (from sensory input), it needs to be changed into a form that the system can cope with, so that it can be stored. (Think of this as similar to changing your money into a different currency when you travel from one country to another). For example, a word which is seen (on the whiteboard) may be stored if it is changed (encoded) into a sound or a meaning (i.e. semantic processing).
There are three main ways in which information can be encoded (changed):
1. Visual (picture)
2. Acoustic (sound)
3. Semantic (meaning)
Burrhus Frederic Skinner (March 20, 1904 – August 18, 1990) was an American psychologist, author, inventor, advocate for social reform, and poet. He was the Edgar Pierce Professor of Psychology at Harvard University from 1958 until his retirement in 1974. He came up with the operant conditioning chamber, innovated his own philosophy of science called Radical Behaviorism, and founded his own school of experimental research psychology—the experimental analysis of behavior. His analysis of human behavior culminated in his work Verbal Behavior, which has recently seen enormous increase in interest experimentally and in applied settings. He discovered and advanced the rate of response as a dependent variable in psychological research. He invented the cumulative recorder to measure rate of responding as part of his highly influential work on schedules of reinforcement.
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